Serious when it matters. Unserious when it shouldn’t.
The Brief
Leaked.news is the next expression of the same product behind Polycule.news, bringing a new name and personality to an existing idea.
Our role was to create a new logo and visual identity direction that could make Leaked.news feel distinctive, recognizable and ownable — while giving the new name a personality of its own.
Bold enough to be noticed. Simple enough to last.
Leaked.news is a fresh identity built around the idea of getting closer to what’s coming next.
Working from the foundation of Polycule.news, we developed a distinctive logo system for Leaked.news that gives the platform its own personality while staying connected to its prediction-driven product experience.
logo design
A brand that can feel credible and confident when communicating information, but still has enough personality, humour and attitude to avoid feeling like a traditional news brand.
Extending the identity into the social space.
We designed a custom X (Twitter) banner that translates the brand's visual language into a bold social-first format.
An identity that exists beyond the interface.
