Serious when it matters. Unserious when it shouldn’t.
Serious when it matters. Unserious when it shouldn’t.
Serious when it matters. Unserious when it shouldn’t.
The Brief
The Brief
Leaked.news is the next expression of the same product behind Polycule.news, bringing a new name and personality to an existing idea.
Leaked.news is the next expression of the same product behind Polycule.news, bringing a new name and personality to an existing idea.
Our role was to create a new logo and visual identity direction that could make Leaked.news feel distinctive, recognizable and ownable — while giving the new name a personality of its own.
Our role was to create a new logo and visual identity direction that could make Leaked.news feel distinctive, recognizable and ownable — while giving the new name a personality of its own.
Bold enough to be noticed. Simple enough to last.
Bold enough to be noticed. Simple enough to last.
Leaked.news is a fresh identity built around the idea of getting closer to what’s coming next.
Leaked.news is a fresh identity built around the idea of getting closer to what’s coming next.
Working from the foundation of Polycule.news, we developed a distinctive logo system for Leaked.news that gives the platform its own personality while staying connected to its prediction-driven product experience.
Working from the foundation of Polycule.news, we developed a distinctive logo system for Leaked.news that gives the platform its own personality while staying connected to its prediction-driven product experience.
logo design
A brand that can feel credible and confident when communicating information, but still has enough personality, humour and attitude to avoid feeling like a traditional news brand.
A brand that can feel credible and confident when communicating information, but still has enough personality, humour and attitude to avoid feeling like a traditional news brand.
Extending the identity into the social space.
Extending the identity into the social space.
We designed a custom X (Twitter) banner that translates the brand's visual language into a bold social-first format.
We designed a custom X (Twitter) banner that translates the brand's visual language into a bold social-first format.
An identity that exists beyond the interface.
An identity that exists beyond the interface.
